
The Alchemist
Enjoy a fun and rewarding experience as you blend different wines and grape varieties to create your own cuvée.
The host, a wine specialist, will guide you through the process so that you can create the best wine possible!
This creative experience takes place in teams: from the blend to the name of the wine and its label, you’ll have to create your own wine from start to finish. But also the best marketing strategy to sell your wine, its price and its distribution channels!
Benefits:
- Collaboration & team building
- Individual and collective responsibility
- Skills development
Duration of the activity:
1h00 to 1h30
Format:
In-person
Number of people :
15 to 400 people
The challenge:
You’ll need to be creative, communicative and strategic to successfully blend wine and create your special cuvée as a team!
What is the Alchemist?
Enlightenments
- Creative collaboration: Encourages close collaboration between team members to make decisions on grape varieties, aromas, flavors, etc. This encourages collective creativity and the exchange of ideas.
- Team cohesion: Working together to create a tangible product can strengthen team cohesion. Members can develop a sense of collective accomplishment, strengthening the bonds between them.
- Individual and collective responsibility :
Each team member can have specific responsibilities in the alchemist’s process. It teaches the importance of individual responsibility and collective contribution to a project. - Developing a brand identity: Creating a marketing strategy in the wine industry often involves developing a distinctive brand identity. Participants can learn how to define values, key messages and visual elements to reinforce brand recognition.
How it works
- Welcome of participants
- Explanation from the wine expert host
- Subdivision of participants into groups
- Creating wine names and labels
- Development of the marketing mix (price, product, distribution channels, etc.)
- Blending grape varieties
- Team feedback
- Moderator’s conclusion
Similar Activities
Questions
For over 30 years, we have been helping teams to improve communication and strengthen cohesion. Whether you’re looking to rekindle your team’s bond, or you’re building a new team, we’re here to help and meet all your needs.